Why do you blog? Is is to share personal information, a daily diary of sorts? Is it to share the most current and up-to-date news about your topic? Is it to reach the masses with unique content related to a topic with which you have a lot of expertise? Is it to promote an e-business or an affiliate program?

There may be many reasons why you blog, but there are only a handful of reasons that make blogging a perfect platform for anyone trying to create genuine web presence or establish a true e-business. For example, blogging is a good foundation if you have a news-oriented site or like to post your thoughts for the day. Blogging also improves the web presence and can help to drive traffic to an established theme-based content website.

However, professional bloggers, and professional promoters of blogging, usually fail to mention the “dated-content treadmill” that they so desperately run upon every day. What happens when you stop blogging? You watch your traffic melt away. Why? Because Search Engines know that blog posts are like newspapers… good only for wrapping fish after a few days.

And, according to Google, blogs deliver a poor quality visitor. The following is a direct quote from Google Analytics 101, written by Google in April 2008…

“Blogs usually have high Bounce Rates no matter what since
normal visitor behavior is to read the newest post and then leave.”

Human visitors instinctively know that, too. Most visitors do not want to read 6 month-old news (i.e., a blog post). Theme-Based Content Sites, however, are totally different. How? To find out the answer to this question, read more and decide, “Do I Blog or Build?”

Check back to read my next post about my theme-based content site that I developed with SBI! and how I use this blog to promote it.

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